The importance given to maximizing the Jinba Ittai and fun to drive” concepts means that Mazda did much more than develop this compact sports car as just another vehicle. Rather, the MX-5 was developed to be looked at, to perform and respond faithfully to the driver’s will, to deliver a pleasing tactile experience, to emphasize the owner’s character, and to enjoy with friends.
- All-new vehicle launched into fastest-growing segment in North American auto industry -
LOS ANGELES, Nov. 18, 2014 /CNW/ - Mazda Motor Corporation today revealed the all-new 2016 Mazda CX-3 to the world, in a special event on the eve of the 2014 Los Angeles Auto Show. The all-new compact crossover SUV is the fifth model in Mazda's line-up of new-generation vehicles that feature the full suite of the company's award-winning SKYACTIV Technology and KODO-Soul of Motion design. With the global launch starting in Japan in the spring of 2015, and following in Canada shortly afterward, the CX-3 is set to become a core model in the automaker's global line-up.
Debuting in 2012 as the flagship model in Mazda’s new-generation product lineup, Mazda6 earned high acclaim in markets around the world thanks to the alluring vitality of the KODO—Soul of Motion design language and SKYACTIV Technology’s balance of driving pleasure, environmental performance and safety. This round's update aims to fully respond to customer expectations and Mazda went to extraordinary lengths to bring new levels of depth and maturity to every aspect of the model. In addition to an innovative interior design, the updated refreshed Mazda6 offers the customer greater sophistication and value with enhanced exterior design, functionality, ride comfort, quietness, and safety.
Standing at the vanguard of Mazda’s new-generation product lineup, CX-5 was the first model to fully adopt SKYACTIV TECHNOLOGY and the KODO—Soul of Motion design language. The model offered much more than the basic values of utility and practicality that customers expect from an SUV; KODO design imparted a powerful sense of vitality, and SKYACTIV TECHNOLOGY delivered high levels of both driving pleasure and environmental and safety performance.
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